How to Draw Type and Influence People


By Sarah Hindman

“Why do some typefaces convey learning while others suggest rebellion? Which fonts do we find reassuring, oppressive or fun, and why? This book explores how type helps us to understand different messages. Creative exercises offer insight into the associations and emotional responses evoked by each style, enabling you to create your own letterforms with a deeper understanding of the impact they’ll have.”

– Sarah Hindman, author

Available on backorder